The Innovation Imperative

Why must organizations innovate to survive? In The Innovation Imperative, Joseph J. Bonocore argues that standing still has become the greatest risk an organization can take, and that what separates organizations that adapt from those that don’t is innovation capacity, not any single breakthrough idea.

The book moves from the historic, tracing innovation’s role in progress across four Industrial Revolutions, to the immediately practical: the leadership behaviors, assessment tools, and cultural conditions that let an organization innovate as a repeatable discipline rather than a lucky accident. It closes by looking ahead to what Bonocore calls Industry Revolution 5, the next wave of technologies from artificial intelligence and quantum computing to bioengineering.

Drawing on 26 years as a Managing Partner at Coopers & Lybrand and KPMG, four technology companies founded and sold, and years of teaching entrepreneurship at Boise State University, Bonocore gives executive leaders a practical framework for making innovation a habit.